Welcome... to Sports Marketing Group [SMG], the nation's leading independent sports marketing research consultancy.  For over twenty years, SMG has provided clients with proprietary intelligence and data analysis solutions that drive better business decisions faster and more economically. SMG reveals facts, patterns, trends, and relationships not found anywhere in sport that help clients understand “sports market reality," not industry perception.  This allows clients to avoid false impressions that, over time, are fueled by faulty research methods, problematic analyses and poor data that were “commissioned” to supply a desired sales, PR, or marketing result. Most importantly, SMG's data is objective and independent.  We provide clients with actionable intelligence and educate them on what they must know rather than what others may want them to hear. The remainder of our web site will tell you more about SMG and what drives and motivates us to provide unparalleled insights and successful results! History SMG was founded in 1986, based upon the need to provide greater application of scientific marketing research principles to the emerging sports, sponsorship, and marketing industries.  Spun off from an internationally renowned sports marketing firm, SMG has led the industry by conducting the most comprehensive studies ever of American spectator sports, teams, sponsorships, athletes, sports attitudes and opinions. Since our origin, we have gained a worldwide reputation for our work and accurate results.  Our consulting and research services have served some of the world's largest corporations, sports organizations and agencies. Contact us for more info